E.L.F. Beauty Inc is a cosmetics company that specializes in creating high-quality, affordable beauty products. The brand is known for its wide range of offerings, which include makeup, skincare, and tools, all designed to cater to a diverse audience. E.L.F. focuses on innovation and inclusivity, regularly introducing new products that appeal to current beauty trends while maintaining a commitment to cruelty-free practices. Through strategic marketing and a strong online presence, the company aims to provide accessible beauty solutions that empower consumers to express their individuality. Read More
Shares of cosmetics company e.l.f. Beauty (NYSE:ELF)
jumped 7.7% in the morning session after it received a key upgrade from investment bank Morgan Stanley, which expressed renewed confidence in the company's performance. The investment bank upgraded the stock from an “Equal-Weight” to an “Overweight” rating and raised its price target to $134 from $114. Morgan Stanley cited an “attractive entry point” for investors after the shares lost half their value from last year's peak. The bank argued that Wall Street is underestimating the profit boost from recent price increases and the acquisition of Rhode, a fast-growing cosmetics brand. This positive sentiment is echoed by other firms; Deutsche Bank also recently upgraded the stock to a "buy" rating, and Goldman Sachs maintained its "buy" rating while raising its price target to $137. The upgrades follow a period of stock volatility after the company's fiscal first-quarter report.
Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at e.l.f. Beauty (NYSE:ELF) and the best and worst performers in the personal care industry.
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical legal-themed initiative makes the case that it’s practically criminal to pay too much for high-quality beauty.
Shares of cosmetics company e.l.f. Beauty (NYSE:ELF)
jumped 3.9% in the morning session after Deutsche Bank upgraded the stock to a 'Buy' rating from 'Hold'. The upgrade came after the stock dropped 9.5% on Thursday, a price level Deutsche Bank called "an attractive entry point with compelling 20%+ potential upside," while maintaining its $121 price target. The prior day's decline followed the company's first-quarter earnings report. While e.l.f. Beauty beat earnings expectations, with revenue growing 9% year-over-year to $353.7 million, investors were concerned after executives pulled the full-year forecast due to uncertainty over Chinese tariffs. The upgrade suggests a belief in the company's fundamentals despite the market's recent reservations.
Cosmetics company e.l.f. Beauty (NYSE:ELF) met Wall Street’s revenue expectations in Q2 CY2025, with sales up 9% year on year to $353.7 million. On the other hand, next quarter’s revenue guidance of $328.2 million was less impressive, coming in 8.5% below analysts’ estimates. Its non-GAAP profit of $0.89 per share was 6.4% above analysts’ consensus estimates.
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), signed four powerhouse athletes from the National Women’s Soccer League (NWSL), reinforcing its commitment to Empowering. Legendary. Females. on and off the field.
