Initiative Tops Global New Business Rankings in Major Industry Comeback
Initiative has been ranked #1 globally in the COMvergence New Business Barometer H1 2025 rankings, marking a significant turnaround for the IPG Mediabrands agency. The agency also secured the top position in North America and leads new business rankings in six markets worldwide: the US, Belgium, Colombia, Denmark, Greece, and Portugal.
Initiative Named Adweek Global Media Agency of the Year and Lands on Ad Age’s A-List Media Agency of the Year
Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year.
