Articles from Acxiom

Acxiom®, the connected data and technology foundation for the world’s leading brands, and Client Command®, the pioneer in real-time automotive shopper identification, today announced a new partnership designed to help the automotive industry connect with in-market buyers – at the right time, in the right way.

Acxiom, the connected data and technology foundation for the world’s leading brands, announced today that it has been recognized by Snowflake, the AI Data Cloud company, as a “Leader” in Identity & Onboarding and “One to Watch” in Collaboration. This recognition comes in Snowflake’s report, The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.

Acxiom®, the connected data and technology foundation for the world’s leading brands, today announced the launch of ‘True Intelligence,’ a new measurement solution designed to provide marketers with deeper insights into the real-world impact of their digital and connected TV (CTV) advertising.

Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform award in the 8th annual MarTech Breakthrough Awards. This award recognizes Acxiom’s latest data clean room innovation, which includes expanded integration with Snowflake, the AI Data Cloud company powering today’s modern data stack.

Acxiom, the connected data and technology foundation for the world’s leading brands, today announced that it has been recognized for the third time as a “Best Place to Work for Disability Inclusion.” Acxiom’s score of 100 on the 2025 Disability Index® recognizes an ongoing commitment to advancing disability inclusion and cultivating an accessible and supportive workplace where all employees can thrive and make meaningful contributions to the company’s success. The Disability Index is the world’s leading third-party benchmarking tool for evaluating corporate disability inclusion and is used by hundreds of companies globally.

Acxiom, the connected data and technology foundation for the world’s leading brands, today announced RafterOne is now part of the Acxiom Salesforce Practice. This integration combines Acxiom's expertise in data and personalization with RafterOne's deep experience in digital transformation across the full Salesforce Customer 360 platform for enterprise CRM including sales, service, commerce, revenue, marketing, and industry-specific cloud solutions. Together, these capabilities enable brands to activate intelligent, data-driven AI insights across all Salesforce clouds and touchpoints with a single partner.

Acxiom®, the connected data and technology foundation for the world’s leading brands, today announced it has been honored with the 3 Star Employer Award in the 2025 VETS Indexes Employer Awards program. This recognition highlights Acxiom’s ongoing commitment to recruiting, hiring, retaining, developing, and supporting veterans and the military-connected community. View the full list of awardees here: https://vetsindexes.com/award-results-2025.

Acxiom, the connected data and technology foundation for the world's leading brands and agencies, today announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom's growth by unlocking new markets and revenue opportunities and delivering effective acquisition and retention solutions for clients.

Acxiom®, the global leader in customer intelligence and marketing enablement, has released its highly anticipated annual customer experience (CX) trends report, "A Human-Centric Approach to Customer Experience."

Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce services provider, into its operations.

Acxiom®, a global leader in customer intelligence and marketing enablement, today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Acxiom®, the global leader in customer intelligence and marketing enablement, today announced that Great Place To Work® and Fortune magazine have selected the company for the 2024 Fortune Best Workplaces in Technology™ List. This is Acxiom’s fifth time being named to this prestigious list, this year coming in at 36th place in the large category. Earning a spot means that Acxiom is one of the best companies to work for in the country.

Acxiom, the global leader in customer intelligence and marketing enablement, today announced it has won this year's 'Best Customer Intelligence Platform' in the 7th annual MarTech Breakthrough Awards. Conducted by MarTech Breakthrough, a leading market intelligence organization, this recognition honors Acxiom's trailblazing leadership and innovation in people-based marketing for the omnichannel age.

Acxiom, the global leader in customer intelligence and marketing enablement, today named Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO). In their new roles, Camoosa and Jain will redefine Acxiom's products and technology, delivering smarter, scalable solutions to boost clients’ marketing impact and maximize their martech investments.

Acxiom, the global leader in customer intelligence, today announced the appointment of Courtney Keating as its new Chief Marketing Officer (CMO), effective immediately. Keating will lead all aspects of Acxiom's global brand and marketing strategy, serving internal stakeholders and a diverse client base. Reporting to John Watkins, Acxiom's Chief Operating Officer and interim company leader, she will fulfill a crucial role within the executive leadership team.

Acxiom, the global leader in customer intelligence, today announced the successful launch of its custom-built Customer Intelligence Solution (CIS) for industry giant Mutual of Omaha. This initiative reflects Mutual of Omaha's strategic vision of leveraging innovative technologies to enrich customer journeys, streamline operations, and maintain its competitive edge in the market.

Acxiom®, the global leader in customer intelligence, is excited to announce its strategic partnership with ActionIQ, a recognized Visionary in Gartner's inaugural 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration harnesses the collective power of both companies, transforming how brands and marketers aggregate, analyze, and activate customer data for smarter data-driven marketing and seamless, personalized customer experiences.

Acxiom, the global leader in customer intelligence, today announced its strategic integration with DeepIntent, the healthcare advertising platform.

Acxiom, a global leader in customer intelligence, today proudly announced it has earned the designation of 4 Star Employer in the 2024 VETS Indexes Employer Awards. The award recognizes Acxiom’s commitment to recruiting, hiring, retaining, developing, and supporting veterans and the military-connected community. The full slate of awardees can be found here: https://vetsindexes.com/award-results-2024.

Acxiom, a global leader in customer intelligence, today proudly announced that Chief Information Officer (CIO) Janet Cinfio earned a spot on the Womentech Network's "100 Women in Tech Leaders to Watch in 2024." This prestigious honor is a testament to her inspiring career, impactful contributions to technology and leadership, and passionate advocacy for diversity and mentorship.

Acxiom®, the customer intelligence company, introduces Acxiom Health, the latest evolution in its data-driven healthcare and pharmaceutical marketing practice. Achieving a 25% increase in campaign conversions, Acxiom Health outshines competitors in head-to-head tests.

Acxiom®, the customer intelligence company, today released its annual trends report, "Where AI and Marketing Collide." The quantitative research reveals the transformative impact of artificial intelligence (AI) on the customer experience (CX) and offers a strategic guide for brands seeking AI-powered marketing success.

Acxiom®, the customer intelligence company, today announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program. Through the expansion of its partnership, Acxiom and Braze will enable more of the world’s leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.

Acxiom®, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers.

Acxiom®, the global leader in customer intelligence, today announced that it has been recognized as an Identity & Onboarders leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Acxiom® announced that it has been named a recipient of the Salesforce Partner Innovation Award in Transportation, Travel & Hospitality.

Acxiom, the global leader in customer intelligence, welcomes a new Chief Operating Officer, John Watkins. This strategic addition to Acxiom's executive leadership team underscores its commitment to elevating its global operational capabilities for more robust scaling, innovative breakthroughs, and transformative growth. Watkins will report to CEO Chad Engelgau.

Acxiom®, the global leader in customer intelligence, today announced that Great Place To Work® and Fortune magazine have selected the company for the 2023 Fortune Best Workplaces in Technology™ List. This is Acxiom’s fourth time being named to this prestigious list, this year coming in at 28th place. Earning a spot means that Acxiom is one of the best companies to work for in the country.

Acxiom®, the global leader in customer intelligence and marketing technology solutions, today announces that its InfoBase® consumer insights and audiences are now available in Google Cloud’s data exchange, Analytics Hub.

Acxiom, the customer intelligence leader, launches the first-ever "Summer STEM Jam" with the Hip Hop Xpress Double Dutch Boom Bus. The event is a three-day celebration of science, technology, engineering, and math (STEM) education for kids and teens in underserved communities.

Acxiom, the global leader in customer intelligence, today unveiled a comprehensive study that underscores the paradox of modern customer intelligence: While many businesses recognize its importance, few realize its full potential to create truly differentiating, market-leading experiences.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth, today announced it is working with digital customer experience agency Hugo & Cat to deliver a solution to the imminent sunsetting of Google Optimize. This partnership across IPG companies supports businesses in realizing the value of optimization and how they can better drive success metrics through tools such as Sitecore Personalize.

Acxiom®, the customer intelligence company, today announces it has achieved a top score on the 2023 Disability Equality Index (DEI)® and earned the recognition as a Best Place to Work for Disability Inclusion. This distinction reflects Acxiom's ongoing efforts to create an environment that is not only accessible but also inclusively designed so every associate is empowered to make a significant and lasting impact.

Acxiom®, the customer intelligence company, today announces that Judith Hammerman has joined the company as Senior Vice President (SVP) of Cloud Growth. In this new role, Hammerman will accelerate Acxiom's cloud-first transformation, assuring client success for its global clientele by advancing strategic partnerships and optimizing cloud product development to deliver secure, scalable, and efficient cloud solutions.

Acxiom®, the customer intelligence company, today announced that one of the largest automotive groups in the United States, Group 1 Automotive (Group 1), has engaged Acxiom to implement a customer data platform (CDP) powered with its Real Identity™ solution across Group 1’s network of new and used vehicle dealerships. This privacy-first platform reconciles data from diverse touchpoints into a single customer view, empowering Group 1 with the insight needed to deliver tailored experiences for each of its customers throughout the stages of vehicle ownership.

The inaugural Champions in Security Awards today announced its 2023 honorees. The awards, sponsored by Titaniam, Inc., recognize leaders who exemplify the critical human values of Respect, Inclusion, Collaboration, Community, Innovation, and Education in cybersecurity. Among this esteemed list of industry leaders, Beth-Anne Bygum, Acxiom’s Chief Security and Compliance Officer was named a Champion in Security: Inclusion for her efforts in seeking out and promoting talent from underrepresented backgrounds, as well as transitioning military professionals. By providing training, support and ensuring equitable progress, she actively fosters an environment of inclusivity for all associates at Acxiom.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announces its public, cloud-based Data Clean Room built in partnership with Snowflake, the Data Cloud company. This offering, Powered by Snowflake, allows customers to securely share data sets with partners and platforms to identify high-value consumer segments, lapsing customers, co-branding, loyalty, and prospecting opportunities – without revealing personally identifiable information (PII). Available across all industries and to brands of all sizes, customers have already begun implementing the solution to help drive partnerships and marketing with other brands.

Acxiom, the customer intelligence company whose data-driven solutions create business growth, revealed the findings of its 2023 Automotive Customer Experience Study at the CES Show on January 4, 2023, in Las Vegas. The survey explores customer experience (CX) expectations, people’s past experiences purchasing a vehicle, the influence connected technology has on CX, and how personalized CX might impact car-buying decisions in the future. Auto marketers and brands can leverage the report’s actionable insights to navigate the complexity of the car buying journey and create tailored experiences that people love and will keep coming back for more.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today unveiled its top customer experience (CX) predictions for 2023. Beyond the Metaverse – Our CX Predictions for 2023 is grounded in Acxiom’s expertise in data-driven marketing and includes findings from new proprietary research commissioned by Acxiom and conducted by MTM, an international research and strategy consultancy.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced it has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalization at scale and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalized, relevant, and contextual. A data-first approach is key to meeting these expectations, and Salesforce Customer Data Platform (CDP), powered by Genie, enables brands to create a single source of truth to allow more intelligent, actionable, and humanized moments throughout the customer journey.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new offering in partnership with Tealium, a trusted leader in the customer data platform (CDP) marketscape. This partnership brings Acxiom's award-winning Real Identity™ solution to Tealium's AudienceStream™ CDP, providing brands with a global, scalable framework to eliminate blind spots, identify predictive behavioral clues, and reveal confirmed interests. Marketers can then use that deep, actionable insight to create experiences that strengthen connection with every engagement, increasing sales, improving satisfaction, and growing customer lifetime loyalty and value.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announces that it has been recognized as a leader in the Identity and Enrichment category for its Match Multiplier application in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announces that it has been recognized in the top 50 of Fast Company’s 2022 list of 100 Best Workplaces for Innovators. This prestigious list honors organizations and businesses that demonstrate a steadfast commitment to encouraging innovation at all levels. Acxiom came in at #46 for its core belief that diverse perspectives spark innovation and opportunities to innovate exist across all facets of the business.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the ten recipients of the company's annual Diversity Scholarship.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of Match Multiplier, an application that will facilitate data sharing by allowing brands to increase the reach of their data with additional match keys natively in the Snowflake Data Cloud. The need for privacy-safe data sharing to achieve marketing performance metrics is greater than ever, and Match Multiplier improves match rates between disparate data sets. Match Multiplier is built using Snowflake’s Native Application Framework, currently in private preview, which enables application developers to build applications using Snowflake core functionalities, globally distribute them on Snowflake Marketplace, and deploy them within a customer’s Snowflake account.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform).

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Partner Marketplace, the most comprehensive offering of leading industry-specific data under one roof. The solution is designed to address the needs of marketers across multiple industries including Financial Services, Insurance, Automotive, Retail, Travel, Telecommunications, Health and CPG.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom’s Real Identity™ is integrating with Treasure Data, the enterprise customer data platform (CDP), to enable full-funnel personalization, measurement and attribution. Leveraging Acxiom’s more than 50 years of expertise in privacy-compliant data and identity management, the integration will further improve Acxiom’s ability to help brands identify, acquire, and retain customers, despite them having to rely on cookieless technologies.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that with immediate effect it is officially extending the same privacy rights provided to California residents under the landmark California Consumer Privacy Act (CCPA) to all U.S. residents. The roll out coincides with Acxiom’s observation of Data Privacy Day.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a data partnership with TransUnion via the TruAudience® Data Marketplace, enabling brands to utilize Acxiom’s powerful marketing audiences across the streaming media ecosystem. With Acxiom audiences in the TruAudience Data Marketplace, advertisers can fine-tune their digital audience strategy in new environments like CTV, audio, and gaming.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the findings of a commissioned study conducted by Forrester Consulting on behalf of Acxiom, evaluating the shift toward bringing more media tasks in-house and the drivers, challenges, and benefits of doing so. The study, titled Gaining Digital Media Control and Transparency, highlights a strong desire by marketing decision-makers to bring more media capabilities in-house. Nearly 50% of those surveyed said it is currently a top marketing objective, and 40% expect it will remain a top priority in the coming years. The study also identifies the most common barriers to success, and details five critical components for assessing in-housing readiness.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced it has teamed up with Toyota Motor North America (TMNA) to create an innovative and flexible platform solution for TMNA that elevates customer experience without the use of third-party cookies. Acxiom’s more than 50 years of experience in data management, identity, and data ethics met the challenge: to design and build a platform for media analytics and marketing activation tools consistent with Toyota’s industry-leading data privacy practices and scalable to meet new growth opportunities.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity™ will be seamlessly integrated with Adobe Experience Platform to enable digital personalization, ad delivery and identity resolution and management.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that it has achieved Sitecore’s Platinum solution delivery level status as a Global Strategic Alliance and Platinum Solution Delivery Partner within the Sitecore Partner Program. The global partnership agreement will see Acxiom leverage Sitecore’s Digital Experience Platform (DXP) integrated with Acxiom’s customer data, data management and decisioning evolution framework and powers Acxiom’s Decisioning CDP solution. The partnership will enable the creation of personalized experiences for customers as they interact with brands and services across North America, Europe and APAC.

Great Place to Work® and Fortune magazine have honored Acxiom®, as one of the 2021 Best Workplaces for Women™. This is Acxiom’s first time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country.

Today, the Business Intelligence Group named Acxiom® Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new strategic partnership with Totalplay, the provider of triple play services in Mexico. This new partnership will further enhance advanced TV solutions in Mexico by combining Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant high-value audience data segments.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Real-Time Solutions, a suite of solutions to unlock data and power better in-the-moment experiences between brands and people.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the 10 winners in the company’s Diversity Scholarship Program.

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new global strategic partnership with Google Cloud to provide innovative Acxiom marketing solutions for customers on Google Cloud. This new partnership combines Google Cloud’s global infrastructure, machine learning, and artificial intelligence technology with Acxiom’s ethically sourced, privacy-compliant customer data management solutions and diverse data sets. This will enable new and existing customers deeper data intelligence and high-performance activation.

Every year on the fourth Thursday in April, the global technology community celebrates International Girls in Information and Communications Technology (ICT) Day, an awareness-raising initiative designed to promote tech studies and careers to a new generation of girls and young women. In honor of the 10th anniversary of Girls in ICT Day, Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced its renewed commitment to programs that help girls and young women in science, technology, engineering, and mathematics (STEM).

Great Place to Work® has honored Acxiom® as one of the 2021 Fortune Best Workplaces in Technology™. This is Acxiom’s second time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country.