(PRUnderground) June 25th, 2025
BlackLabel Supplements, an industry leader in the development of effective, NSF-Certified for Sport products, has announced the debut of their top tier performance and recovery solutions at wellness beacon VitaminShoppe.com.
“The Vitamin Shoppe is one of the nation’s largest distributors of trusted supplements, and we are proud to be part of this incredible network,” said BlackLabel CEO and Founder Troy Bell. “Our goal has always been to provide research-driven, proven support to athletes of all backgrounds, and this launch is an essential step towards changing the future of sport supplementation.”
The launch will include 18 unique formulations, including their independently-tested, flagship products: Pre-Hustle, an all-in-one, pre-workout blend, Pure Hydrate, a sugar-free sports drink that replenishes essential electrolytes without the salty aftertaste, and Pure Power, a caffeine-free, pre-workout that maximizes the body’s natural energy systems.
“What separates BlackLabel from others in the supplement space is our promise of transparency, a value that aligns with The Vitamin Shoppe’s mission of prioritizing quality,” added Bell. “We ensure that all of our products undergo rigorous testing and certification, guaranteeing that every dose is safe and that consumers know exactly what they’re putting in their body.”
According to the United States Anti-Doping Agency, NSF for Sport certification is recognized as the best program to reduce supplement health risks, with third-party testing mitigating the risk of prohibited, dangerous substances.
BlackLabel Supplements products can be purchased on Amazon.com, VitaminShoppe.com, and soon VitaCost.com.
For more information, visit https://blacklabelsupplements.com
About BlackLabel Supplements:
Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.
BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:
- Tanner Conner – NFL, Miami Dolphins
- Shelby Neal – 3x CrossFit Games Athlete
- Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
- Tyson Gunter – Team USA Paralympic Track & Field
- Robert Oberst – Former Professional Strongman
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Original Press Release.