Bombora Named a Leader in IDC MarketScape for Sales Intelligence Applications

Bombora, the true B2B data pioneer, has been named a Leader in the “IDC MarketScape: Worldwide Sales Intelligence Applications 2025 Vendor Assessment” (doc #US53016125, September 2025).

According to the report, “Bombora's solutions enable GTM teams to prioritize outreach, personalize messaging, and develop more relevant campaigns based on real-time insights into buyer journeys, market trends, and competitor activity. By fusing deterministic, behavioral, and advanced AI-driven analytics, Bombora helps users prioritize in-market accounts and buyer personas more precisely, mitigate customer churn, and measure campaign effectiveness with nuanced dashboards.”

"We believe this recognition from the IDC MarketScape is affirmation of Bombora's enduring leadership position in B2B data solutions," said Mark Connon, CEO of Bombora. "The B2B buying journey is more complex than ever. The visibility we provide into what companies and their employees are researching- and when- allows marketing and sales leaders to take smarter actions, faster."

The report highlights “High-quality intent data” and “Actionable analytics” as strengths, noting “Bombora is especially valuable for businesses that operate in sectors such as marketing, advertising, software, finance, and manufacturing.” “Bombora's solutions are ideal for leveraging intent data to tailor content and contact strategies to prospects’ current research interests,” stated the IDC MarketScape report.

Bombora's data solutions are derived from its one-of-a-kind Data Co-Op. This asset, built over the last 10 years, aggregates billions of monthly behavioral signals collected from thousands of B2B publishers, brand sites and data providers. Bombora’s flagship Company Surge® intent data solution detects spikes in content consumption across tens of thousands of business topics, signaling when organizations are actively researching relevant products and services.

By analyzing billions of real-time intent signals, Bombora surfaces actionable insights that empower brands, agencies, and publishers—all from a single, intent-fueled data foundation.

With more than 100 martech, sales tech, and ad tech integrations, customers can use Bombora’s data across the entire GTM tech stack—unifying marketing and sales motions and maximizing the return on investment.

This IDC MarketScape evaluated 17 vendors in the sales intelligence market, examining both current capabilities and future strategy across go-to-market alignment, data quality, product innovation, and integration capabilities.

To learn more about how Bombora helps businesses act on buying intent, visit: LINK.

About IDC MarketScape

The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Bombora

The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution.

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