CLEVELAND, OH, NY / ACCESS Newswire / October 2, 2025 / The way people search is undergoing the biggest shift since the rise of Google. Platforms like ChatGPT, Perplexity, and Gemini are transforming how buyers discover information, leaving many companies that dominate Google invisible in AI Search. Soarion Digital has launched an AI-powered marketing model built around proprietary AI Agents that act as full marketing operators, helping companies adapt to the new rules of marketing and visibility in an AI-driven world.
AI Search Is Not SEO 2.0
Traditional SEO tactics alone are no longer enough to guarantee visibility. AI Search surfaces structured, answer-first content rather than relying on keyword-heavy pages, which means companies can't simply recycle old strategies.
"Search today is two worlds," says Brittany Trafis, CEO & Co-Founder of Soarion Digital. "You still need to rank on Google, but you also need to show up in AI-generated answers. The mistake companies make is treating AI Search as SEO 2.0. It requires a new playbook."
A Proven Perspective
Trafis has spent two decades helping businesses adapt to disruption in marketing. She compares the rise of AI to the dawn of digital marketing: "It feels like the wild west again with no playbook. Just as digital redefined marketing, AI is rewriting digital visibility and how people search."
The New Playbook for Executives
Soarion Digital provides companies with a clear framework to compete in the era of AI Search:
Audit visibility across ChatGPT, Perplexity, and Google AI Overviews
Reframe content into structured, answer-first formats
Build authority through original insights and trusted content
Track "answer presence" as a new KPI for visibility in AI results
Test and adapt continuously to stay ahead of shifting algorithms
Why This Matters Now
For business leaders, the stakes are high. Companies that treat AI Search as an extension of SEO will lose visibility as consumer behavior shifts. Those who adopt a new playbook now can secure an advantage that will compound over time.
"Early movers won the last wave of digital transformation," says Trafis. "The same will be true with AI Search. Those who adapt first will lead."
About Soarion Digital
Soarion Digital is a marketing agency built for the AI era. By combining proprietary AI Agents with human expertise, Soarion Digital helps companies move faster and achieve greater performance in a changing marketing landscape. The firm's approach is designed to cut through outdated models and equip leaders with strategies that deliver measurable impact.
Media Details:
Soarion Digital
Brittany Trafis
btrafis@soariondigital.com
SOURCE: Soarion Digital
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